La Pink has launched the #InsideYourSkin campaign to inform Indian consumers on maintaining skin pH balance. The campaign outlines how variations in skin types require appropriate pH levels to prevent issues such as irritation, dryness, excess oil, and breakouts. La Pink states its formulations, which are free from microplastics, support the restoration of the skin’s natural pH balance. The company’s range includes a face wash, face toner, face serum, vitamin C sunscreen, and strawberry lip balm. The campaign explains that products containing microplastics may disrupt skin function and emphasises the need for formulations that work in harmony with skin biology.